Advertising and Writing for the Web: A Matter of Respect

Ads and the Consumer Culture

If we watch television, or participate in social media, or engage in any of the various forms of mainstream media, we are exposed to ads and social manipulation. We are told that  we will be happier if we consume said product or idea. The advertising culture has created a type of bombardment, throwing ads in people’s faces as an exchange or cost for consuming desired content. The sheer volume often leaves people ignoring the ads and in a sense numbs them to the real messages that are being communicated. Continue reading