Web Accessibility for the Disabled
As we all know, optimal web design requires accommodating sites for those with disabilities. Guidelines exist under the Americans With Disabilities Act to enhance the disabled ability to access web content.
Writing Beyond Profit
According to the CDC, millions of people are considered functionally disabled in the United States. See the statistics. Over the course of my studies in web technology, design experts frequently encouraged making websites more accessible for the disabled. The motivating factor, however, usually centered on the bottom line–you reach more people; you sell more products. You make more money.
The authors of respected publications emphasize that collectively, the disabled have millions of dollars to spend. Thus, in viable business models, it make good sense to target all consumers with disposable incomes. Experts offer the motivational carrot of increased profits to encourage making web content more accessible to the disabled. Yet, there exists a greater reason for paying attention to accessibility issues than just gleaning more money from this segment of the population. Continue reading